THe welcome table
Categories: Social Design/Branding/Environmental Design
Art Director: Kelly Holohan
艺术指导: Kelly Holohan
A collaborative social design project completed for St. James School of Philadelphia, The Welcome Table included a large-scale branding and environmental design system. As a result, a $5,000 donation was made to St. James School shortly after its completion.
St. James School is a faith-based Philadelphia middle school in the Episcopal tradition, committed to educating traditionally underresourced students in a nurturing environment. Every spring, the graduate students in the Graphic & Interactive Design MFA program at Tyler School of Art in Philadelphia work to conceptualize, design, and complete a project—as a group—aimed at assisting or solving a current problem or issue that St. James is experiencing. During our time working with St. James, we designed a branding solution for their recently established on-campus pastoral care center.
THE Welcome Table是一项协作性社会设计项目，其中包括大规模的品牌和环境设计系统。S.James是费城宗教信仰中学，具有圣公会的传统，致力于帮助当地家庭贫困的学生。每年春季，费城泰勒艺术学院平面与交互式设计MFA计划的研究生将组成一个设计小组来设计并完成一个项目，旨在帮助或解决S.james学校的当前存在问题。在与圣詹姆斯合作期间，我们为他们最近在校园内建立的食品储藏中心设计了品牌形象。
The design system focused on friendliness, approachability, and joyfulness, aiming to create a feeling of community while eliminating any stigma that could be associated with shopping at a food and clothing pantry. The foundation of the design is a set of over 150 icons, including everything from the classic Philly pretzel to the unexpected household tool; these icons represent all the items you might find in the space. Combining these icons with bright, youthful colors and classic typography choices like Futura and Mrs. Eaves allowed us to create an easily adaptable and timeless system that could be worked with by St. James School once the project had concluded — including a customizable logo — for the various types of events and fundraisers held within the space of The Welcome Table.
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